Feeling Overwhelmed with the Idea of Selling Your Property?
Life changes can be stressful. We handle the complexities, ensuring you the most elegant transition possible.
Thinking of Selling Your Home?
Why Work with Us?
As business owners, our own sense of pride, reputation, and ethics come before anything. As such we choose to be personally “hands-on” with you as our client/partner 100% of the time. We have a highly vetted team of professionals that work behind the scenes, but you have us face-to-face with you throughout every detail of the selling process.
Having grown up and raised our own family here, we are experts with in-depth, encyclopedic market knowledge of Sarasota.
Educate you about the most current comparables in your neighborhood and advise a listing price.
Keep you informed of up-to-the minute changes in your local market activity, trends and nuances that may affect your property value.
Analyze your potential competition.
Whether you are in residence or an absentee owner, we lead the process of preparing your home for sale.
Make recommendations of the most essential updates and repairs that will maximize your home’s value.
Obtain estimates from trusted, vetted vendors in our network. (including staging if we deem beneficial)
Coordinate and manage all vendors.
State-of-the Art Marketing
We combine the best practices of both the traditional and the most leading-edge hi-tech marketing.
Provide professional quality photography and videography that showcase the lifestyle and best assets of your home.
Create custom web page for your property to then leverage state-of-the-art social media marketing to reach buyers directly.
Design campaigns that focus on your property’s strongest attributes tailored to Realtors.
Showcase your property around the world in over 60 websites that are local to the population and in their native language.
Using highly tested techniques, optimize the rankings of your property on consumer-facing domestic sites such as Zillow and Realtor.com.
Skilled Negotiation and Advocacy
Negotiation skills and understanding of real estate law are key attributes you need in a Realtor. We have hands-on training from Duke’s MBA program, and over 20 years of knowledge and local experience.
Advocate for and protect your interests as we represent you to other agents and prospective buyers.
Inform you about different negotiation tactics and styles to optimize the most positive outcome.
Ensure to negotiate the most attractive contract terms based on your goals and timing.
Download our marketing strategy for Sarasota luxury & waterfront property.
In order to make your marketing consultation as valuable and efficient as possible for you, we suggest scheduling a complimentary 15 minute phone consultation. During this call, Lee will briefly understand your thoughts, plans, and expectations, and get a sense for the current condition and layout of your home. He will also answer any other questions or concerns you may have about the sales and marketing process. This will help us best prepare for our in depth marketing consultation at your home.
Our marketing consultation is designed to be as comprehensive and educational as possible. We will answer all of your questions and determine if we are the right fit for you. This initial meeting time can range from 30-60 minutes.
During the meeting, the following topics will be discussed:
The ideal timing for your sale.
Recommended improvements and the home preparation process.
Our in-depth marketing strategy.
Strategies for successful negotiation.
Review of the Seller’s Disclosure document (as required by Florida law) and Exclusive Listing Agreement.
Preparing/Staging Your Property
The goal is to make your property easy to buy. We provide our clients with a custom staging strategy and support, but here are some guidelines to help you prepare to optimize the look and feel of your listing.
Freshen up landscaping
Remove trash, branches, leaves, etc.
Remove dead plants, trees, etc.
Sweep outdoor space and walkways
Remove visible foliage from roof and gutters
Add potted plants to outdoor space
Spread fresh mulch
Remove debris, hose and toys from pool
Stow outdoor trash and recycling bins
Stow or wind up garden hoses and caddy
Stow outdoor tools, equipment, etc.
Stow toys, bikes, etc.
Stow BBQ and accessories OR clean BBQ
Wash windows and glass doors
Clean outdoor furniture
Place pillows, umbrellas, etc. on outdoor furniture
Straighten outdoor furniture
Replace non working bulbs
Clear all counter tops and remove clutter
Depersonalize home with photos, names, etc.
Clean mirrors and windows
Vacuum carpets and polish floors
Stow pet dishes, toys, beds, etc.
Turn off televisions and computers and dust screens
Display attractive books, magazines, etc.
Stow remote controls and chargers
Hide electrical cords and cables
Stow children’s toys and video games
Add flowers/plants where appropriate
Store clothing, shoes
Remove items underneath the bed
Remove all clutter
Tidy master closets
Declutter and depersonalize bedside tables
Remove laundry and stow hampers
Remove countertop items
Remove bath and shower items
Stow toilet brushes, plungers, and waste baskets
Hang fresh towels
Place neutral soaps and candles
Clear counters of clutter and small appliances
Remove refrigerator magnets, photos, etc.
Clean surfaces and appliances
Hide soaps, towels, cleaning items, etc.
Organize open shelves
Sweep/mop kitchen floor and rug
Minimize photos and personal items
Use neutral decorations
Minimize knick knacks
Remove excess furniture and accessories
Ask Us Any Question or Schedule a Free Consult
Working with Sellers Video Series
1. Getting Showings
2. Getting from Offers to Contract
3. Getting from Contract to Close
What Our Clients are Saying
“We sold our downtown condo with the fabulous help of Lee and Lisa Mirman. They provided sound advice about pricing, how to best “show” our beloved condo downtown, and how to streamline the closing. The property sold very quickly, at a price that pleased us (the sellers) and the buyers (we hope!), and they truly went the extra mile. Lisa kept beautiful flowers in the condo (we were out of town) and helped us find a cleaning service so that everything was spotless. I cannot say enough about the special care and deep knowledge about greater Sarasota that the husband-and-wife team – the Mirmans – of Investments In Sarasota provide. We were so fortunate to have such a fabulous experience.
— Sharon Landesman
“Lee and Lisa Mirman are knowledgeable, thorough, dedicated, honest and attentive as realtors. They went beyond the usual “caretaking” as my agents and worked hard on my behalf. They were a pleasure to work with. I have bought and sold many homes over the years and Lee and Lisa have been the best realtors I’ve worked with. I highly recommend their services.
— Dr Sandra Packard
“We had a waterfront house listed on Bird Key. It was a property that I inherited. Built in 1967, it needed a number of cosmetic upgrades. I live hundreds of miles away. Lee and Lisa Mirman not only arranged for the repairs but they kept me and my siblings well informed about the status of the house. The helped negotiate a good price for all cash. I have bought and sold dozens of houses and I have a pretty good feel for the degree of professionalism one encounters in the retail real estate market. I think Lisa and Lee Mirman rank among the best realtors I have ever dealt with. A pleasure to work with. I would highly recommend them if you have a property in Sarasota.
— Ross Keeler
“Lee and Lisa could not have been more knowledgeable, efficient, or professional. That alone is enough to refer them to others, but we were most impressed by their kindness. In moving an elderly parent from a home to a continuous care facility, they recognized the difficulty in such a transition, both physically and (especially) emotionally. Their genuine kindness in how they spoke to Mom, made special arrangements for her comfort, and genuinely cared about her feelings was so appreciated. This speaks volumes for the ethics that the Mirmans bring to their business. We feel very lucky to have had them as our realtors.
— Ralph Arden
“Lee and Lisa Mirman did exceptional work to sell our house. They found and had corrected flaws we couldn’t see, allowing our house to show at its best advantage. They engaged contractors, supervised the work, and made sure it was done well and at reasonable cost. As an absentee owner, I was reassured by their attention to detail and superlative communication skills while corrective work was ongoing. I highly recommend them for the knowledge, energy and experience they brought to the process of selling our house.